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Le Rouge Français joins Obratori

le 03 December 2019

Obratori is proud to announce taking minority shareholding in Le Rouge Français ‘ capital and to support them in their strategic growth.
 

Le Rouge Français joins OBRATORI
logo Obratori

Obratori, early stage VC Fund, is dedicated to startups’ creation, based on patented technological innovations. And, to support startups in their value creation. We invest in entrepreneurial projects that strive to address specific concerns. Integrating their business models, differentiated products and intellectual property. We are, also, offering an infrastructure, to support the growth of these emerging startups. And, strengthen their technological, financial, marketing, and sales capabilities, among other functions.

“We support the development of cosmetics, wellness & Retailtech companies, for which there is evidence of their products & solutions’ effectiveness, as well as, regulatory evidence of “clean” formulas,” says Amaury Godron, Managing Director of Obratori. “Le Rouge Français is based on strong innovations in cosmetic formulation and packaging. Manufactured with a very high degree of naturalness, eco-responsibility and according to good manufacturing practices (GMP). All, in the service of a new offer requested by consumers, for uncompromising beauty or their health, nor on sensorially and desirability. “

Le Rouge Français Obratori
logo Le Rouge Français

Created by Elodie Carpentier and her husband Salem Ghezaili, Le Rouge Français has developed a first line of lipsticks. Based on pigments, from tinctorial plants (plant pigments). The formulas are natural, organic certified and vegan. Dedicated to offering beauty products made in France, with proven biological properties and without controversial ingredients, Le Rouge Français proposes a new cosmetic paradigm.

After 18 months of R&D, Le Rouge Français started in October 2018 with online distribution. It has since expanded to a selective national distribution network. In 2020, the brand plans to accelerate its commercial deployment, with key brands, in line with its positioning luxury.

Attentive to partners

Prior to Obratori’s investment, the startup listened to partners and capital, Especially to strengthen its brand structure and deploy its innovations. “To meet OBRATORI was quite fortuitous. We were ready. They were ready,” says Salem Ghezaili, co-founder and President of LE ROUGE FRANCAIS. “We immediately built trusted relationships with the OBRATORI team. Around our values and shared commitment. And, obviously, a global vision and a successful strategy. “